Digital nameplates in industry – the new generation of product data

Digital product labels are already part and parcel of everyday life for consumers. The vast majority of consumer products now come with a QR code or 2D data matrix code. When a consumer scans this code, they are provided with additional information about the product. For electronic products or furnishings, the QR code on the product often also contains a link to detailed operating instructions or assembly instructions. As a result, the mechanism of scanning a digital code on a product to obtain further information has become very familiar to many of us. But how can this practice be adopted from daily life and incorporated into an industrial context? In this interview, Roland Dunker, Product Manager for Components, answers this and other questions.

How can digital product labels be adopted in an industrial context?

Roland Dunker: The answer to this question is the digital nameplate. In industrial applications, products can be linked to specific data using a digital code on the nameplate. To do so, printed type plates according to IEC 61406 or VDI 0170-100 are used. The difference between the two printed type plates lies in the digitally coded content and permissible digital codes.

According to VDI 0170-100, 2D data matrix codes and RFID are permissible for the digital coding. In this case, the digital code contains all the printed content from the type plate, as well as a link and a clear, globally unique ID for the product, all in accordance with IEC SPEC 61406. The size of the printed 2D data matrix code, which can be up to 4 x 4 cm, can be considered a disadvantage. There is simply not enough space available for this on the enclosure of many products.

According to IEC 61406, alongside 2D data matrix codes and RFID tags, QR codes are also permissible. In this case, the digitally coded content is solely limited to a link, as well as a clear, globally unique ID for the product. The advantage of this is that the codes can be significantly smaller. For manufacturers, in particular, the joint use of both printed type plates in accordance with IEC 61406 is helpful. Regardless of the printed type plates in each case, the process of accessing the data, which is stored in the cloud, is standardised. This means that manufacturers in industry can concentrate on the product-related content on the server.

What content and formats are stored on a digital nameplate?

Roland Dunker: Before going into more detail about the content, we should discuss the much more interesting topic of the format of the data. Within the framework of Industry 4.0 and with the aim of exchanging machine-readable data and information in mind, the format of an Asset Administration Shell can be used as a digital twin. This manufacturer-independent format aims to exchange manufacturer-independent data and information about the asset in a machine-readable format based on established standards. The core structure is an XML file, in which data and information structured according to sub-models can be stored and transferred. One key sub-model is the digital nameplate, in which the information contained on a printed type plate is presented digitally.

To ensure machine-readability, additional information is stored for each feature, which includes a range of data, including a description of the feature, the data type, and classification, e.g. by e-class and data type. Alongside the digital nameplate sub-model, the identification sub-model and technical data sub-model have already been specified. Additional sub-models are currently in development. To do so, the IDTA is collaborating with the ZVEI, VDMA and Bitkom associations, among other organisations.

If we take a look at the content that a manufacturer can store in the digital twin or administration shell, it soon becomes clear that there are virtually no limits. The open structure means that all available product data and information relating to an asset, such as technical data, service information, maintenance information, documents, certificates, CAD data and EPLAN data, can be provided. This administration shell can then be stored on a server or in the asset itself.

How can this content be accessed?

Roland Dunker: In an industrial context, it is accessed in the same way as information is accessed using digital product labels on consumer goods. Scanning the QR code takes the user to a special website belonging to the manufacturer. All specific data and information relating to an asset is contained and displayed here automatically, with no additional searching required. A smartphone, a tablet with a camera or an industrial code scanner, as well as an internet connection, are all that is needed to access it. Alternatively, it will also be possible to search by serial number on the manufacturer's website, thereby accessing the information without needing to scan anything.

What uses and advantages does this offer for industry?

Roland Dunker: In general, the administration shell enables a range of applications, particularly within the context of Industry 4.0. This begins with digital engineering. By digitally providing product data, planners are able to incorporate all relevant information about components into their engineering and planning tools, thereby saving time and money. In this case, the administration shell is used as the basis for a digital engineering process.

System operators will enjoy other benefits, even if their systems are not or not yet networked. During the product lifetime of a component, it is important, particularly from the operator's perspective, that all data and information relating to the component can be accessed easily. The following six example applications demonstrate the advantages that arise from the use of digital nameplates in combination with administration shells:

  • Automatically inform customers of firmware updates:
    Customers can be automatically informed of firmware updates by e-mail. This eliminates the need for tiresome searches.
  • Simplify searching for product details for service technicians:
    When technicians are supported by a back office, all data relating to a product can be called up quickly and easily. This saves time that would otherwise be spent looking through enclosed paper documentation.
  • Automatically create pre-filled returns forms:
    Automate and simplify the returns process. All available data about the asset is directly transferred to the returns shipping form and can be sent to the manufacturer at the touch of a button. This prevents errors and reduces the work involved in returns.
  • Provide a digital maintenance handbook for components, machines and systems:
    A digital maintenance handbook can be developed based on the administration shell and digital nameplates. This means that expensive paper documentation is no longer needed in the field. This saves both time and money.
  • Provide all documents and certificates for audits and customs processing:
    All certificates can be accessed directly by scanning the QR code on the product. Save time when looking for certificates required for an audit or customs processes.
  • Identify successor products in service cases:
    Identify successor products directly without needing to search on the manufacturer's website. This reduces downtime and significantly improves efficiency in service cases.

Another important advantage is that the data in question is all stored and displayed relating to a serial number. This means that users always find the right data for the product in question (including the stored firmware, production status documentation, certificates and much more). Users can simulate the applications mentioned earlier at https://demo-digital-twin.r-stahl.com; here, they can also find more detailed information, as well as administration shells as prototypes for their own tests.

What other possible uses exist?

Roland Dunker: Beyond the applications we have discussed, administration shells have great potential – particularly as a digital product passport. When manufacturers provide all the information and data relating to a product in an administration shell, system engineers, machine builders and operators are all able to add to the data within the administration shell, for instance by adding the installation location, wiring details, parameterisation, repair information and maintenance details. The data can either be linked to the manufacturer data in the cloud using a registry, or stored in the user's own system. The format of the administration shell is also ideal for transferring the data into in-house software tools, such as asset management or maintenance systems.

Another important aspect is an upcoming EU directive, which will make it mandatory for manufacturers, machine builders and system engineers to store data relating to a product's carbon footprint and sustainability in a digital product passport. This function can also be performed by digital nameplates or an administration shell.

In combination with administration shells, the digital nameplate takes a mechanism from everyday life and places it in an industrial context. Enhancing printed type plates enables direct access to all product data. This process offers significant benefits for everyone involved, simplifies existing processes, and saves time and money. Administration shells are manufacturer-independent, interoperable, machine-readable and future-proof, particularly when it comes to their use as a digital product passport. Systems and machines do not necessarily need to be networked.

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